Do you want to know how to sell courses from your own website? In this blog, we’ll talk about the benefits and steps required for it, using the best available course platform.
Formal education was once limited to chalkboards, chairs, and desks in classrooms. The situation is different nowadays. Anyone from any background can become trained by taking an online course. There’s no need for physical interaction!
According to estimates, the e-learning sector would be worth $376 billion by 2026. The devastating coronavirus (COVID-19) pandemic had a favorable impact on this figure. Online learning resources are being used at an unprecedented rate.
Naturally, this appears to be the ideal opportunity to bundle your expertise and be compensated for it. So, what do you need to start and sell a profitable online course? What methods do you use to encourage people to buy your course? What steps do you need to take to start your course? In this essay, we’ll address these and other concerns.
Let’s jump into it further!
Selling Online Courses in 2022
There are two angles through which you can approach this process:
- First is through your website
- Secondly through the digital course market
The benefit of selling through the online marketplace is that it has the premarket audience attracted by the online course market itself. People like to visit websites with wider course libraries.
But there are also some downsides to it which are as follows:
- Marketplaces will cut short your sales by up to 75% often.
- Your branding gets lost: you’re just one of the thousands of online courses in a marketplace
- You will have limitations on your pricing strategy, discounting, and other monetary aspects.
Table of Contents
Why you should sell courses from your own website
The three main benefits of selling your online courses on your website are:
- You retain more revenue
- Maintain your customer relationships
- Have more control over your business.
As previously stated, online course marketplaces can take up to 75% of sales. You put a lot of effort into your online courses, so you should keep as much of your sales as possible.
Furthermore, when you sell through your website, you maintain contact with your customers. This includes information such as the customer’s email address, which you can use for email marketing. This may not appear to be important at first, but having that connection is essential for retaining customers.
Finally, selling your courses on your website gives you more control over your business. If you want, you can create bundles with courses, coaching, and physical products.
You’ll need an online course platform like Graphy to sell online courses from your website!
How to sell courses from your own website
Step 1: Find a niche that is profitable
Many people who have launched online courses have had limited success. One major reason is that they did not find the appropriate niche.
Online courses are designed to help students solve problems. Your course must address a pressing issue. It could be about health, parenting, business growth, or anything else.
Even if you are concerned about meeting the needs of your target audience, you should stick to your area of expertise.
Ask the following questions to yourself fetch the right idea.
- What is my expertise? You shall ask your close friends or peer mates what they think about your area of strength.
- What do I love to do or what is my passion?
- Where do I hold more knowledge than others?
Step 2: Creating the Course
Creating excellent content will keep your students interested and earn you more referrals. So, at this point, take your gaze away from the money. Your primary goal should be to add value to your students.
Ensure that your course is goal-oriented and provides specific results to a specific set of people.
Step 3: Use Online Course Market to Sell Your Course
It’s easy to undervalue how difficult it is to introduce a business. Many online stages encourage you to use a plethora of plugins and costly tools. That process can be so intimidating that many fantastic instructors give up and never get their courses online.
But what you need is to get the technical stuff done as soon as possible. This way, you can immediately begin selling your online course.
Online learning platforms, also known as Learning Management Systems (LMS), combine the best of both worlds. They give you complete control over everything and are extremely simple to set up.
To sell your online courses, simply create an account and upload your course content. LMSs typically include all of the features required to sell and deliver the course.
Payment systems are already in place; all you need to do is set your price. You can change the branding and design of your entire site with a few clicks. With our drag-and-drop builder, you can create effective sales pages for your courses.
Your student’s learning experiences will also be vastly improved. Your course content is delivered to them through an easy-to-use interface, and they can even access it from their phones. You can also incorporate interactive elements such as quizzes and surveys.
Step 4: Pricing
Before we open our course to the public and begin generating revenue, there’s a quick question we need to address. What are we going to charge?
Before we make our course available to the general public and begin generating revenue, there is one small question we must first address. What will our fees be?
Furthermore, the price of your course has a direct impact on virtually every aspect of your online course business – from marketing to the type of students you attract, to how much-focused support and attention you can offer to your students.
The price is determined by the value rather than the length. Your students aren’t paying you based on the number of hours of content in your online course. They are paying for the outcomes that your course promises. Consider how much your students value those outcomes and how much they would be willing to pay to obtain them.
Try to quantify the value of the outcome your students can achieve if at all possible. If taking your online course helps someone get a promotion at work, for example, that is an outcome that can be quantified. They will surely be willing to pay $1,000 if it means getting a $10,000 raise.
Take into account the cost of your customer’s alternatives. How else would someone learn how to achieve the results that your online course enables them to achieve? How long would it take months or years of trial and error? How much would it cost to hire a coach or consultant to assist them? Price your course as a less expensive option.
Step 5: Market your course on various platforms.
These days, given the saturation of the market through online mediums, it is very important to make sure that your product or service gets good exposure. In this case, it is your well-deserving online course. You can use social media platforms to do both free and paid marketing to fetch organic and paid audiences. If the product is never known to anybody, the chances of it getting sold are the least. Your course needs to be discovered first and then you can expect the target audience or learners to enroll in it.
Related: How to market your online courses
Step 6: Write Engaging and Unique Content
A blog content strategy is a critical component of digital marketing, and your online school requires it. To get this right, you must create unique and engaging content that is relevant to your course subject or industry.
Whether it’s text – articles, presentations, quotes – or media – images, figures, tables, infographics, or video – it’s content you can use throughout your site and course.
Check out the top tools for course creators to see which tools we recommend for video and image editing, as well as a variety of other marketing tools to assist you!
Step 7: Start a YouTube Channel
It’s one thing to have an online presence; it’s quite another to nail it! Creating a YouTube channel allows you to share your educational content with a larger audience.
Aside from instructional videos, you can also create tutorial videos, training videos, presentation videos, screencasts, or product videos to demonstrate how to use your online course, share business or industry news, and effectively engage your most tech-savvy audience.
Step 8: Answer Questions on Quora
Aside from instructional videos, you can also create tutorial videos, training videos, presentation videos, screencasts, or product videos to explain how to use your online course, share business or industry news, and effectively engage with your most tech-savvy audience.
Look for industry-related discussions, participate, and include a link back to your course sales page.
The more you contribute to the site and provide high-quality answers that receive upvotes, the more clicks you’ll receive. Isn’t that cool?
Step 9: Connect Your Social Accounts
A strong online presence attracts the appropriate audience. As a result, it is critical to maintain an active and consistent presence on social media. Begin by optimizing your profile bio on your online channels to demonstrate that you are an expert in your field and to establish credibility.
Then, begin sharing your thoughts and ideas across various platforms, and link all of the accounts you manage to your website. Include your course sales page so that site visitors can browse your profile and learn more about your school and courses.
A social media button that links to your website, whether it’s Facebook, Twitter, Instagram, Pinterest, LinkedIn, or any other platform, is a useful addition to have on your site.
Related: Leverage your Instagram
Step 10: Build an Email List
1) Use newsletters, course announcements, offers/discounts, customer or brand stories, and tutorial emails to share useful course information with your audience.
2) Maintain an active relationship with them by sending them welcome emails, engagement/re-engagement emails, transactional/receipt emails, and cart abandonment emails.
What Will Your Legacy Be?
Leonardo da Vinci had the annoying habit of frequently leaving things unfinished. For every work of art he created, such as the Mona Lisa, he left dozens of paintings unfinished.
He also left reams of notes on art, science, and engineering that he planned to publish as books. He would have had a greater impact on future generations if he had published them.
There are people out there right now who could benefit from learning the topic you teach. There may be other online courses on the same topic available, but they lack your unique perspective.
You’ve started a journey to teach what you know by creating an online course by reading this post. You’ve already begun, even if you haven’t completed any of the exercises. The only question is, will you finish?
Or will you abandon it, depriving the world of your expertise?