In this guide, we’ll cover in detail “How to get new coaching clients for your online coaching institute”

Launching an online course and getting consistent leads are two completely different things. Getting consistent leads is the only lifeblood of any online coaching business.

Isn’t it? 

You may have launched your course but maybe you are struggling hard to get new coaching clients. 

Or maybe you are feeling overwhelmed by seeing the success stories of your competitors. 

Or maybe you have enough clients as of now but you are looking forward to maximizing your clientele base. 

You could have any of the above-mentioned reasons to get new coaching clients, right? 

But, do you know the exact formula to get those clients enrolled in your online course? Do you know how you could stand out from your competitors? 

Don’t worry! We have got you covered. 

In this blog, you will get to know about some effective tips which can help you to get new coaching clients. 

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Top Tips To Get New Coaching Clients

We all know you could either go for paid marketing or organic marketing or you could also choose both of them. 

Firstly, let’s dig deeper into the organic ways of getting new coaching clients. But, before actually diving into it, let’s understand why you need to invest in organic marketing in the first place. 

Why Organic Marketing? 

Wouldn’t you want to generate consistent streams of income over time? 

Aren’t you nodding your head? 

Well, who doesn’t?

Generating high-quality traffic that converts, consistent leads, and brand awareness. This is exactly what Organic Marketing would do to your online coaching business. As it includes certain methods and techniques which could help you to attract potential leads and later on convert them into clients. And the best part is you would be able to do that without breaking your bank. 

Yes, you heard it right!

However, you won’t be spending the real money but you would need to devote your time, energy, efforts, and a few dollars too, to invest in tools that you would need for organic marketing purposes. The aim of organic marketing is to build trust and authority so that you can have a regular flow of income without spending much.

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Organic Marketing Strategies to Get New Coaching Clients

1- Email Marketing 

Email Marketing is one of the most effective tools to interact with your target audience. According to studies, the average opening email rate of the e-learning industry is 23.42%, which is quite good. Therefore, it is better to start building it sooner than later. 

The best thing about it is that it is a very personal form of interaction. Your emails land directly in the inbox. This allows you to nurture your leads and build a long-lasting relationship with them. Hence, you can send more targeted emails to particular segments only. 

Once you build trust among your audience, you can share your course with your email list. They are more likely to purchase it now, because of the value that you have given upfront before asking them to purchase your course. Hence, email marketing is one of the easiest ways to get new coaching clients.

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2- Host Weekly Webinars 

Another great way of getting more coaching clients is to host weekly webinars. The best thing about webinars is, you can share your views or thoughts on any topic with your audience. 

How to make your webinars interactive?

If you find it difficult, here are some effective quick tips that you can use to make your webinars interactive.

During webinars, you would be speaking LIVE in front of your audience. You can make it more engaging by sharing:

  • Your personal & professional experiences,
  • Your Journey like your success story or the lessons that your failures have taught you,
  • Your views about specialized topics or
  • Create a personalized experience, share a funny incident or a relatable story. 

How to get new coaching clients through webinars?

During your webinar, share a small portion of your best content for free. 

Ideally, webinars last for 40 minutes to an hour. During the first 30-40 minutes provide pure value to your audience & in the remaining 15-20 minutes, tell them about your course. Explain how it can help them in achieving their goals. 

Deliver a clear call-to-action & share the link of your course in your webinars. 

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3- Create A YouTube Channel 

What do you do when you want to watch any tutorial or how-to videos?

Without thinking much, you simply open the YouTube application on your mobile phone, right?

The same happens with your learners too. Whenever they want to learn about any topic, they also look for videos on YouTube. 

Wouldn’t it be great, if you appear in the first 5 videos on the search list? 

So, create a YouTube channel and publish helpful videos regularly. Include the links to your institute’s website, social media, or courses in your video descriptions. Doubtlessly, your YouTube channel can help in attracting & bringing new coaching clients.

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4- Optimize Your Social Media Profiles

Living in the digital age, you can not steer clear of Social Media. Optimize your institute’s as well as your personal accounts on various social media platforms. 

Put a face to your online classes, it can be your logo or your own photograph. Make sure that you use the same profile picture on all social media platforms. It would help your learners to find you easily. 

Add a bio to your profiles. Keep it short and catchy. Use targeted keywords in your bio so that you would appear in the search results. It should explain what you do and how you can help your audience. Give a link to your website in the bio section. It is the easiest way to direct them to your website. 

And here you go, keep adding value to your followers feed by posting informative engaging content consistently. Being active on social media can help you in getting high-quality leads for your online coaching business

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5- Facebook Community Group 

Create a group on Facebook to build your community. This is one of the easiest ways to interact with your audience. Groups are a community of like-minded people who share common interests or goals. 

Let’s suppose you are a Digital Marketing Coach. So your group would look like a community of people who are digital marketing enthusiasts and who wish to learn more about it. 

Creating a Facebook group would also help you in establishing yourself as a subject matter expert. Hence, it could help you in building your personal brand.

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6- Host A Podcast

If you are good at sharing your views and thoughts, you could start a podcast. Start a podcast that revolves around your niche. 

One of the greatest advantages of hosting a podcast is that it is a less crowded and competitive space as compared to blogging. So, this is the right time to get started. 

Try to deliver as much value as you can through your podcasts. Share your expertise with your audience. Once you build your audience, direct them to your course landing page and tell them how your course can help them in achieving their goals. 

Invite experts who have established authority in the industry. This will help you in grabbing the attention of your audience.

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Now, let’s move on to the paid marketing strategies but before that let’s understand ‘why you need to invest in Paid Marketing?’

Why Paid Marketing?

When you are running an online business, you would definitely want people to recognize your brand. You could do this via organic marketing too but to be honest, generating traffic through organic strategies takes time whereas, with paid marketing strategies, you can attract potential leads instantly. 

Hence, if you want to reach thousands of prospects instantaneously. Paid Marketing is the right choice for you. As the word paid marketing suggests itself, here you would be spending the real money to get new coaching clients. 

Paid marketing is the fastest way to get recognized by your target audience. It can do wonders for your online coaching business. The best thing about paid marketing is you could measure the results & analyze the effectiveness of your ads easily. Hence, you could easily optimize your ads once you figure out what works for you & what doesn’t. 

Unlike organic marketing, you won’t be constantly dwelling on which hashtag strategy you should use nor you would be waiting for the algorithm to recognize your content. Here, the algorithm would work for you itself.

1- Use Paid Ads

Wouldn’t it be great if you could invest some money in ads and generate twice or maybe thrice as much revenue through your investment & get consistent high-quality leads? 

Aren’t you feeling happy by merely reading this? 

But, to be honest, paid ads work in this way only. With paid ads, you are guaranteed-

  • Faster results,
  • More targeted audience, 
  • Wider Reach 

Platforms where you can run ads:


You can run paid campaigns that target people based on their interests, demographics, and behaviors on Facebook. 

As Facebook is a social networking site so keep in mind to direct them on your course landing page. 

You can also run ads for your free course or invite them to your live paid webinars. 


The platform is always evolving and keeps on adding new features to improve the user’s experience. 

Instagram offers multiple types of ads like:

  • Video Ads
  • Story Ads
  • Carousel Ads 
  • IGTV Ads

You can run sponsored ads on Instagram. They are easy to create and help in creating brand awareness. 

Google Adwords

You can use Google Adwords to get your course ranked on the first page of the search results. By using this, you can reach out to people who are already trying to reach you. All you need is to know the keywords that your target audience is using to search for your course. 

Google Adwords works faster than SEO. It can help you in generating more traffic and leads. You may hire a Google Ads Expert to create a well-optimized campaign for you.

YouTube Ads

We all know, video content is slaying over all the social media platforms & doubtlessly YouTube is the father of video content. So, you could promote your videos on your YouTube channel to get new coaching clients. 

YouTube offers a variety of ad formats like Display ads, Bumper ads, Sponsored Card, Skippable & Non-Skippable Ads & Overlay Ads. You can choose any of the ad formats to promote your videos on YouTube. 

Create a highly engaging & targeted video ad. You can use graphics but, if you come up & show your face, it would have a long-lasting impact on your audience. 

Things you should include in your video ad: 

  • Introduce yourself,
  • Tell your audience how your course could help them,
  • Why should they purchase your course?
  • Disclose your offer,
  • End it with a clear call-to-action (direct them to your course landing page)

Related: How to Use Facebook to Sell Your Online Course

2- Affiliate Marketing 

Affiliate Marketing has gained huge popularity over the years. One of the best advantages of affiliate marketing is its low cost.

Reach out to people who have audiences who might be interested in purchasing your course. Ask them to sign up for your affiliate program and in return, you can offer them a fixed amount percent of commission on every sale that they drive.

Graphy provides you with an in-built “affiliate marketing” feature. You can run an affiliate program within your course platform. You can easily add people (including your learners) to your affiliate program.

3- Reach Out Industry Experts To Promote Your Course 

We are living in the era of word-of-mouth marketing. People are most likely to purchase from you when they hear about you from an expert. Leverage your connections. Half of your problems would get solved if you have connections with people who have a huge fan base & are closely associated with your niche. 

Ask them to review your course either on their YouTube channel or on their social media profiles. In return, give them the fee that they would charge to promote your course. You could also ask them to become your affiliate.

You can also ask other course creators to promote your course. For example, if you teach people how to stay fit & you know someone who teaches how to do makeup. You both can collaborate & share about each other’s courses on your YouTube or social media platforms. 

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Now that you have learned about multiple ways (organic & paid both) of promoting your course to get new coaching clients, pick a few strategies & start implementing them to get the desired results. 

As paid marketing helps you in increasing your brand awareness & attracting more traffic to your website whereas organic marketing helps in building trust & brand authority. 

So, I would suggest you to opt for a combination of both paid & organic strategies.