Top 5 Elements of a Course Sales Page: Effective Tips

If you are an online educator, attracting your target audience to your course is one of the major tasks that you will find yourself amidst. You will engage in social media marketing campaigns, share newsletters via email, and create a podcast but all these strategies are incomplete unless you have an effective course sales page in place.

Having a course sales page is a prerequisite for driving the desired traffic to your course. A course sales page will:

Convert leads into customers
Increase your overall sales
Offer holistic information about your course
Collect information about your potential clients
Attract your potential customers and give them a solid reason to invest in your course.

We at Graphy being a trusted platform that specializes in creating, selling, and marketing online courses are well aware of all these benefits and that’s why recommend all online educators create a sales page for their courses.

So, if you haven’t built one yet, it is your cue to invest in one and take a significant step towards marketing your course right. And we are here to help you in this journey.

Hear from our experts, the top 5 elements of a course sales page. Add all these elements to your checklist and ensure the creation of an effective sales page for your course.

Let’s have a look at what these elements are.

Table of Contents

Must-have elements of a course sales page

A call-to-action (CTA) button

All sales pages are meant to convince your potential students to invest in your course. That is exactly why one key element of your course sales page is a call-to-action button.

In layman’s terms, a CTA invites or encourages the reader to take action. For instance,

Sign up
Subscribe
Get started
Try for free
Join us
Sign up for a free session
Learn more

All of these call-to-action buttons would give the readers directions as to how to engage with your content. In the absence of it, they would simply go through your content and leave the webpage like a passive observer. Because they wouldn’t know how to proceed or how to sign up for your course.

Importance of a call-to-action button

Motivates the visitors to take immediate action and engage with your product/service.
It makes your sales page easy to navigate. A call-to-action button stands out and guides your visitors on how to join your course.
Help convert your leads into customers.

And therefore, a sales page without a call-to-action button would be nothing more than an effort made in vain. So, make sure to add an attractive and action-focused CTA to your sales page.

Clear content and visual hierarchy

Another important element of a course sales page is a clear content and visual hierarchy. As per recent studies, the attention span of an average human is not more than 8 seconds. So, in these 8 seconds, they decide whether to engage with your content or not.

This is what brings us to the importance of a clear content and visual hierarchy.

So what do these terms mean?

Content hierarchy

As per content hierarchy, you are supposed to place the most vital information at the top of the webpage as a user begins to scan any page from the top itself. Usually, an individual forms a perspective about any written piece while reading the introduction itself. So, if you are able to hook your users at the beginning itself, there are more chances of them following it till the end.

Visual hierarchy

You create a visual hierarchy for your sales page when you use several visual elements to create a hierarchy within your content. For instance, you divide your content into H1, H2, and H3, add different font sizes or styles and allow certain parts of your written content to stand out. Imagine for yourself, if you are in a hurry and wish to know if the content is worth your time, you skim through its headings and subheadings and get a vague picture.

Both these elements allow you to capture the attention of your audience and also create a user-friendly website that is easily navigable. So, that’s what content and visual hierarchy are and now you know why it is an important element of your course sales page.

All web pages created with Graphy follow a clear content and visual hierarchy with numerous customization options. So, create your course sales page with Graphy and ensure perfection on this front.

Informative and engaging content

If a course sales page is anything, it should be informative and engaging. It should give a proper run through your course and answer every question that your potential candidate might have regarding your course including:

What is the course about?
What is the duration of the course?
What is the course methodology?
What will the course cover?

By the time an individual reaches the end of your sales page, they should know if your course is what they wish to engage in, and if there is not adequate content to make that choice, they will never invest in your course.

Detailed course description

From the teaching methodology, curriculum, objective, modules, and duration to price, your course sales page should have it all. All of this information should be weaved into your sales pages in a structured and easily navigable manner.

Self-introduction of educator

Can you place your trust in a course unless you know who the educator is? No, right? So, it’s only natural that your course sales page should have an introduction of the educator. It can be brief but should be informative.

It should cover all basic information that any student would be interested in including:

Their name and qualifications
Their interest in the field
Their objective behind offering this course
Previous experiences

Catchy headlines

The first step to writing engaging content is incorporating catchy headlines. Catchy headlines would immediately grab the attention of your visitors and trigger their curiosity. Through them, you can also create a visual hierarchy within your content.

Attractive visual content and graphics

If your course sales landing page only has written content, content engagement would be low and the bounce rate would be high. That’s why one other important element of your course landing page is visual content.

We, humans, are visual creatures and are more receptive to visuals and graphics than the written word. Imagine for yourself, you might not remember the lines that you read just yesterday but clearly remember the visuals of the video you watched years back.

So, if you want your content to stay with your target audience even after days of visiting your course sales page then spice it up with some engaging graphics.

You can use images, a course introductory video in the form of a PPT, or a self-introduction of the educator in the form of a video rather than text. Such videos would also allow the educator to showcase their oratorical and presentation skills.

Lead capture form

One important function of a course sales landing page is to generate and capture leads and that’s why a lead capture form is a core element of any course sales page.

A lead capture form allows you to gather basic information about every visitor of yours including their name, email address, and contact no., You can then add them to your email list and you know how crucial this information could be when launching an email marketing campaign.

Tips to create the perfect lead capture form

Position your lead capture form close to your CTA or in a place where it stands out.
While a lead capture form should gather basic information it shouldn’t be lengthy. That would dissuade the visitors from filling it.
Include the kind of questions that would help you understand how strong the lead is. If they landed on your page by chance or are actually interested in your course. For instance, along with basic information, you can ask them about their educational qualification or area of study.
Always be clear about your privacy policy because not many people are comfortable with sharing their information if it would be accessed by third-party websites.

Use Graphy to include all the elements of a course sales page

These were the top five elements of a course sales page. Ensure that all these elements are incorporated into your content and drive all your potential candidates to your course.

So, if you are looking for an easy and efficient way to build your course sales page, you can use Graphy and use all its features to build one. With us, create a fully customizable course sales page in the most hassle-free manner.