In this blog, we will take you through the steps to integrate email marketing in Graphy.
MailChimp is specifically curated to cater to your Email Marketing needs. It helps you manage a large audience by setting up automated emails.
Whether you are already using Mailchimp or are planning to use it, Graphy allows its integration into your platform.
Table of Contents
Steps to integrate MailChimp to your Graphy course platform
Go to your DASHBOARD > INTEGRATIONS > Third Party.
On the ‘Third-Party Integration’ page, scroll down. Find ‘Email Integration’ and click on ‘Yes’.
Once you select ‘Yes’, you will be asked for ‘Mailchimp API Key’ and ‘Mailchimp List/ Audience Id’.
To fill in the above-asked information, open a new window and log in to your Mailchimp account. Click on your username on the top right, and select ‘Account’.
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Now, go to ‘Extras’ and click on ‘API Keys’. Scroll down on the landing page and click on ‘Create A Key’.
Once you click on it, your API Key will be created. Copy your API Key and go back to your Graphy course platform.
Paste your API Key on your Graphy platform. For your ‘Mailchimp List/Audience Id’, go back to your Mailchimp account.
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Once you land back to your Mailchimp account, select ‘Audience’. On the right, click on the ‘Manage Audience’ drop-down menu, then select ‘settings’.
On the landing page, scroll down. At the bottom, you will find ‘Unique Id for Audience’. Copy the Id and head toward the Graphy platform.
Paste the ‘Audience Id’ and click on ‘Save’. Your Mailchimp account will get connected to the Graphy platform.
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Once you are done with the process mentioned above, every time a new user signs up at your platform, he will automatically get added to your existing Audience List.
In your Mailchimp account, the user’s information will include their Email, Name, Address, Phone Number, Birthday, and Tags. For every course, a Tag will be created, which will help you filter your audience on the ‘Tag/Course’ basis.
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Filter your audience on Tag Basis
While setting up a campaign on Mailchimp, you can filter your audience on a tag basis.
To set up the campaign, click on ‘Campaigns’ and select ‘Create New’.
Now select Email Campaign > Fill Campaign Name > Begin.
Select ‘Edit Recipients’.
You can filter your audience using ‘Segment or Tag’. Click on the drop-down menu to select your required tag.
Some important Tags are as follows:
1) Course Title
When you are targeting all the learners of a particular course.
Example: Physics
2) Course Title – just enrolled
When you are targeting all the learners of a particular course who have just enrolled.
Example: Physics- Just Enrolled
3) Course Title – payment initiated
When you are targeting all the learners of a particular course who initiated the payment.
Example: Physics- payment initiated
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4) Course Title – completed
When you are targeting all the learners of a particular course who completed the course.
Example: Physics- Completed
5) Course Title – in progress
When you are targeting all the learners of a particular course who began studying from the course.
Example: Physics- in progress
6) Free-user (on signup)
These are the users who signed up on your platform but haven’t purchased the course.
7) Subscriber (on Contact Us form)
These are the learners who submitted their details and were contacted via the ‘Contact Us’ form.
You can scroll and select your required tags.
Finally, add a subject, design your e-mail, and schedule.
How can Graphy help you with email marketing?
Graphy being an all-in-one platform provides you with multiple marketing and sales tools and techniques which help you to scale up your business 10* faster. With email marketing, you can target your users through emails. Not 100 not 1000 but with the free version you can send 10000 emails to your users with a daily limit of 2000.
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Isn’t it amazing! Within the platform itself, you can shoot up the emails and don’t have to go anywhere for the integration.
