How to Create an Evergreen Course to Sell Online (Updated)

Do you want to earn a decent amount of passive income through your online courses? Do you want your audience to keep on purchasing your online course throughout the year?

Aren’t you nodding your head? Yes, you’re, right?

So, here’s the secret to converting your online course into a revenue-generating machine throughout the year – Launch an evergreen course!

If you are someone who doesn’t know what an evergreen is and how you can turn it into the primary source of income for your online teaching business, you have come to the right place!

As in this blog, we are going to tell you:

What is an evergreen course?
How you can create an evergreen course?
How you can sell your evergreen course throughout the year?

Therefore, without further ado, let’s get started!

Table of Contents

What is an evergreen course?

Launching an evergreen course means your learners will be able to purchase it throughout the year. There will not be any open and close enrollment period.

Unlike a timed launch, where a learner can purchase the course only during the specified time. Once the time is up, the course is put down under the curtains till the next launch.

That being said, when you for an evergreen course, your course is going to be promoted throughout the year without exempting even a single day. In a nutshell, you are going to advertise it 24/7, 365 days a year.

Just imagine, you are sitting in front of a beach with your loved ones and suddenly get a notification on your mobile that $1000 has been credited to your bank account. What if you get the same notification 2-3 times a week?

Wouldn’t it be amazing? Aren’t you feeling those chilling vibes already?

How you can create an evergreen course?

You will have to start from the beginning. The process of creating the online course will remain the same.

Here are the steps:

Choosing your course niche
Validating your course idea
Creating an effective course outline
Finalizing the course hosting platform
Setting up your course website along with creating your rich multimedia course
Testing it out
Launching it

It is just at the time of launching the course, you will have to decide whether you want to sell it as an evergreen course or a timed course.

Before creating your evergreen course, you will need to finalize an all-in-one course platform on which you are going to launch it. There are several course hosting platforms in the market, you can check them out.

But, we would recommend you choose an all-in-one course platform like Graphy that equips you with all the tools that you need to build and scale your knowledge-commerce business.

How to sell your evergreen course throughout the year?

Your evergreen course won’t sell itself. You will have to use various marketing strategies to sell your evergreen course.

If you are fascinated by the idea of earning passive income while spending quality time with your loved ones, you will have to create a funnel that brings your audience to the sign-up page and later gets them converted into your learner.

Top 3 marketing strategies to promote your evergreen course

Email Marketing

One of the best ways to get consistent leads for your evergreen course is to use an email sequence. The best part about it is that you can automate everything. Hence, you won’t have to draft an email every day.

The secret to an effective email marketing campaign is to load the inbox of your readers with valuable and informative content. Provide them real value instead of spamming them with boring sales and marketing emails.

If you do this, your reader won’t even open your emails. So, before sending every email, ask yourself, is it going to add value to my readers’ life? If the answer is yes, click on the send button. Otherwise, re-write the email.

You can easily integrate third-party tools like Mailchimp within your Graphy course platform and take your email marketing game to the next level.

Facebook Ads

Another great way of marketing your evergreen course is Facebook ads. We know that Facebook has a very huge user base. You won’t believe but. Facebook had 2.912 billion monthly active users in the month of January 2022.

Now you will be able to understand how big the opportunity is. So, without any doubt, you should promote your evergreen course on Facebook.

Begin with the traffic campaign then move to the lead generation campaign and then only start your purchase campaign.

Install Facebook pixel on your course website and landing pages and leverage retargeting ads. By doing this, your ads will show up to people who have shown some interest in your digital product.

On Graphy, you can easily install your Facebook pixel on your course website and landing pages. Hence, you won’t have to bang your head thinking about how you can do that.

Pro Tip: Record videos for your ads instead of using stock images. Be confident and show your face.

Google Ads

Whenever we need to search for anything, we simply search for it on Google. The same goes for your learners as well.

Let’s suppose, you are selling a digital marketing course and your course ad comes in front of people who want to learn digital marketing. Don’t you think that they will visit your website at least once?

They will, right? That’s exactly what you want. Hence, without any delay start leveraging Google Ads to promote your online course. If you choose Graphy, you can easily install Google Tag Manager within your Graphy course platform and optimize your campaigns according to the insights.

What not to sell as an evergreen course?

If you are thinking that evergreen launch works for every type of course then you are wrong because it doesn’t.

You create an evergreen course so that you can earn a passive income while working on other projects. So, if your online course requires too much interaction or regular communication then you should not launch it as an evergreen course. Because if you do it you won’t be able to work on other projects.

However, we won’t deny the fact that evergreen courses too require timely updates. Still, they are only updated so you will not have to dedicatedly work on them. Hence, you will have enough time either to learn a new skill or to work on any new project.

To sum it up

By now, you will be clear with the type of content that you want to add to your course. For example, if you want to:

Create a rich multimedia course
Conduct live classes and live tests
Include quizzes and challenges in your course
Launch your own branded course website and mobile app
Market your online course all around the world
Integrate multiple payment gateways

Then you will have to compare all the alternatives based on your requirements and budget. Do your research and choose the one that fulfills your needs and provides decent customer support.

Well, we would recommend you choose Graphy. As it not only provides the above-mentioned features but also assigns you a dedicated account manager, who would always be there to help you out.