Communication and learning have become an integral part of the online education and training process. These, coupled up with technological advancements like mobility and real-time content delivery have resulted in the genesis of the mobile learning market. Online learning app enable educators to provide real-time interactive lectures to the end-users through the medium of mobile devices. 

The best platform to launch your online course platform.

Why an online learning app is important?

Launching an online learning app should ideally be the next step after launching your online course website. This vital feature would improve engagement and knowledge retention. The app would provide your learners with the ability to learn and complete the course at their own pace and convenience.

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Why You Should Own an Online Study App?

Many traditional courses struggle to retain students until the end. However, some researches show that this isn’t the case with E-learning. Online courses have very well increased retention rates from anything between 25% to 60%.

To retain the online learners’ base, the educators and instructors need to keep upgrading themselves and the platform. If you have already launched your online course website, launching your app should ideally be your next step.

Online courses give students full control over their own learning. Learners can learn at their own pace and convenience. Hence, launching your online study app will only add up to them.

You must launch your company’s study app for all the right reasons as mentioned below:

Related: Popular myths of online courses 

You have something to teach.

Logically, everyone has something to teach. Some of them have huge business and growth opportunities. If you have figured out that “something”, then this might be a great way to kickstart your journey.

Alternatively, you can launch your course platform first which could be followed by launching an online app.

Best online course platforms in India.

You want to start an online business.

If teaching online is not merely a hobby or a part-time thing for you, your institute must launch an online study app. In the long run, it would be incredibly rewarding for your course business.

Step by step guide to start an Online course business

To generate leads for your core business

Not everyone sells online courses as their main income goal. Many course creators get into online course selling so that they can expand their current business.

If you are a coach, an advisor, a consultant, or into any other kind of professional service, launching an online course can be your most powerful lead generation tool.

Related: How to choose the best LMS for your course 

You want to improve your user experience

If you have been operating in online course business for a while and want to introduce something new, launching your online study app must be in number 1. Your current learners would be at more ease. Navigating the same course material from a new platform would also increase user engagement.

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You want to garner more learners

You must be having a well-planned marketing strategy for your online courses. However, you might come across a phase, where you feel your growth has become stagnant. When the marketing strategies start feeling flat, chances are you might need a change or an improvisation of your product.

Even if your learners are happy with your course platform, giving them a fresh feel will bring you new referrals.

Why branding is important for your online course business.

The above pointers would have surely given you an overview of the significance of launching an online course app. You don’t necessarily need to splurge on it or be tech-savvy to launch one.

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Using an LMS to launch your study app

There are various tech-enabled options to launch your online learning app. However, the emerging option i.e. the LMS has widely been opted by the educators and top influencers. LMS stands for learning management systems which allow educators to launch their branded courses without any coding skills, within minutes.

An ideal learning management software should assist you with the latest technical support and robust learning outcomes. The app should be accessible to all of your learners. However, your prospective learners should also be able to access partial content as well as purchase courses through your app. Launching an app would increase your learners’ efficiency.

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How to launch your online learning app?

There are various tech-enabled options to launch your online learning app. However, the emerging option i.e. the LMS has widely been opted by the educators and top influencers. LMS stands for learning management systems which allow educators to launch their branded courses without any coding skills, within minutes.

An ideal learning management software should assist you with the latest technical support and robust learning outcomes. The app should be accessible to all of your learners. However, your prospective learners should also be able to access partial content as well as purchase courses through your app. Launching an app would increase your learners’ efficiency.

What makes a great online study app?

Unsurprisingly, there’s no one-size-fits-all app solution for launching your online study app. You need to consider your unique requirements in order to create a perfect app for your students. If you already have an online course website, your app should align with it. An ideal online study app would be unique to your wants and needs.

If you teach students online full time then, launching your institutes’ app is a must. It would maximize your reach and number of students.

  1. You must have a branded course website where you can launch your multimedia courses. Given the complexity, the nuts and bolts involved in creating an online course platform, you can choose an All-in-one platform like Graphy.
  2. Focus on building a brand through your domain name, website design, content type etc.
  3. Once you have garnered a decent number of learners for your courses, launch your online study app.

Related: Why branding is important for your online course business.

Going through the above three steps would help you focus on what matters: building a professional course platform for your students.

Features to look for while launching a killer online learning app

There are various LMS available online that helps you launch your comprehensive course platform. You don’t need to have any coding, development, or designing skills to launch your online learning app through LMS like GRAPHY. However, you carefully need to evaluate all of your options to narrow them down to one platform. Here is a list of a few features you should be looking into while choosing an LMS to launch your online learning app.

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Offers Virtual Classroom

Thankfully, learning is no more restricted to a physical classroom anymore. An LMS which provides the support of a virtual classroom can bring students together, irrespective of their location. Digital whiteboard, live class recording, chat support, sharing webcam are some of the Live Class features offered by Graphy.

Easy to navigate

Choose an LMS which develops an interactive and easy-to-use app. The user will be able to adapt your app faster, ensuring smooth navigation by both instructors and learners. Opt for a clean and intuitive interface. This would usually be good-looking, and easily navigable.

Simple checkout process

Platforms that are e-commerce enabled, allow educators to convert a prospect into sales with just a single click. A complex learning app would drop the retention rate on the platform. Hence, once a learner decides to buy a course from your course store page, you must not proceed with a one-step easy checkout process.

Supports E-commerce

E-commerce-enabled LMS allows the instructors to create paid online courses with a single click. The system must ensure the security of sensitive information of learners like card, account and bank details. If you are selling to an Indian audience, it must have the Indian payment gateway integration. However, the whole system must be secured with the end to end encryption. You must be able to view the whole dashboard in either your course website or mobile app.

Offers Branded App

This is one of the most important points while choosing an LMS. Your app must be able to do your branding. Your brand’s logo, tagline, theme, etc must be reflected through your app.

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Importance of Branding for Online Educators

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