17 Best Sales Funnel Examples to Boost Conversions

More leads mean more customers and more profit. Right?

It is a simple equation. Whether you are a content creator, solopreneur, freelancer, and educator who wants to expand their outreach, having a solid marketing strategy is crucial and will help you significantly.

You must have for sure at some point while handling your business must have heard of the sales funnel. It refers to the ideal journey of a prospect converting into a paying customer after passing through all the stages of the funnel mentioned.

A dynamic sales funnel is an essential step for the growth of your online business. Thus, in this blog, we’ll touch on a few best sales funnel examples that have successfully transformed sales ideas into a reality.

17 best sales funnel examples in 2022

Consumers these days ensure to find more information about businesses and their operations on social networking sites like Instagram, Facebook, YouTube, etc.

For instance, Hubspot actively promotes its content on Twitter to entice customers to check out the blog post.

It’s most likely that your learners would also expect your business to remain available for questions, advice, referrals, and reviews.

Thus, you need to ensure that you meet your consumers’ expectations by developing an active presence on social networks.

Make the most sense for your business by cross-promoting it on social networks and increasing its chance on rank on search engines.

Landing pages

A landing page refers to a standalone web page, specifically created to market or advertise a product or a service. It is a page on your website that includes a single call to action to resolve a problem.

A popular sample of the best sales funnel examples is Linked. LinkedIn’s landing page for LinkedIn Jobs takes advantage to include a non-disruptive CTA for its users.

To witness higher website conversions, you should create a landing page to send your audience to. We recommend you easily create your course landing page using Graphy.

Graphy’s advanced drag and drop page builder provides creators with tons of options to create beautiful landing pages to get started quickly.

You can use either ready-made templates, or customize them to design them specifically as per your needs.

Write blogs

You can start blogging about topics related to your courses or industry. For instance, you can write about topics related to courses such as the creator’s economy, knowledge commerce, and more.

Take the example of Neil Patel. He practices blog SEO to optimize a blog’s content, architecture, and HTML code for search engines.

Publishing blogs on your course website will help you to be found on search engines. So, whenever your potential learner searches for a solution, they notice your website on top instead of your competitors.

However, ensure that your content for blogs is quirky, creative, and SEO optimized for better results.

Run PPC campaigns

Pay per click (PPC) refers to the model of internet marketing where you pay websites a fee each time your ads are clicked.

For example, if you bid on the keyword “online courses at affordable rates”, your ad might show up on Google search results pages.

Essentially, it’s a way of buying visitors for your course site, rather than trying to “earn” them organically.

Such a page-level conversion technique will help you target your audience more effectively.

You can set PPC campaigns and drive traffic to your course landing pages where you can capture your prospectus’s personal information like email addresses.

Refer to the image below for instance. All these companies are running PPC ad campaigns.

Decide on a clear call-to-action

You need to ensure that you are choosing the right CTA, as it’s one of the most important factors that can either make or break your sales funnel.

Typically, a call to action should encourage your course website visitor to take action. Thus, it becomes essential that you choose the right CTA as per the specific buyer stage.

Check Spotify’s clear CTA flashed on its website.

You need to figure out if your ultimate goal is to make your audience watch your videos, download your papers, complete a contact form, or more. First off, decide on the action you want them to take and then set a CTA accordingly many times on the landing page.

Use referrals

One of the best sales funnel examples that use the referral program to its advantage is Uber. In the Uber app, if you refer a friend, then both you and your friend get a free Uber ride.

Similarly, for your courses online, you can ask your learners if they know of someone who can benefit from your online course. Referring your course to their friend can get them a discount on the next purchase, credit points, and so on.

If you are using Graphy to launch your course, the process gets a lot easier for you as Graphy allows you to provide irresistible offers to your learners by generating promo codes and discount coupons.

Send emails to your prospects

Email is probably one of the best sales funnel examples. We recommend that you educate your potential learners about your online course and build trust amongst them with social proof in emails.

You can also send your subscribers emails about the latest launches on your website, and more. If you haven’t considered using email marketing to convert your prospects, it’s probably the right time for you to start it.

Here’s a prime example of Optinmonster, and how they send out emails to their prospects as a part of their sales funnel.

Schedule content with drip marketing

A drip campaign can be done with an automated series of emails sent to a specific audience once they have taken a specific action.

For example, you can use the drip marketing strategy to send out pre-written onboarding email sequence should to your potential learners.

Such an approach should provide your learners’ value, and entice them to remain engaged.

Check out the same strategy applied by Qualaroo to incite their customers.

Consider reselling to your customers

You can resell your courses to your existing learners. Even after they already purchased, you can continue to nudge them to enroll again in case their days of access are over.

Refer to the image below where Netflix re-approach their potential customers, who were already paid customers before to continue enjoying their service again.

Upsell and cross-sell your courses

You need to put the effort into inciting your customer to purchase more from you. This can mean that you can sell packages, and add-ons to upgrade their learning experience.

Just like Groupon offers shopping deals and coupons to its millions of customers. Refer to the image shown below that shows their website each time a visitor views their website. They ensure flash coupons, discounts, and even the subscription service.

Often creators do this during the checkout process or as a follow-up email after a learner’s first purchase. Just like any other online shop, you can display related products in the cart or on the checkout page.

Use high-quality graphics and visuals

Just like Help Scout offers to watch a demo video to their customers, you can put the effort into creating visuals, designs, and animations that the visitor of the website can connect with.

Invite them with appealing multimedia content and some brand logos added to emphasize social proof for them.

In general, what worked for Help Scout is that they send a very clear message to their audience with eye-catching graphics.

Thus, you too ensure producing high-quality and original content for your learners and ensure presenting them in a way that they lead a strong message to follow.

Build pre-sell pages

Monitoring keywords related to your brand can help you to identify customers who are willing to make purchases. For instance, we monitor the phrase “online courses” quite often, and it has made us engage prospects who are willing to learn on pre-sell pages.

As an example, the ClickBank implemented a Yes/No option using the “Yes” button to redirect to University’s sales page and the “No” button to close the campaign. As a result, they converted 21.06% of new visitors through their pre-sell page.

Send reminders to your prospects

Remind your prospects about the important dates related to the online course. Use this as an opportunity to increase your conversion rate.

Here’s an example of Upwork sending a reminder email to their users about an important Webinar session.

Charge information from your prospects

Make your sales funnel work a thousand times better by getting contact information in exchange for your content.

You can use snippets of your main course videos and ask your prospect learners to provide their email IDs before they could watch the entire video.

Additionally, if your prospects ask to opt for another video with the same information, you can ask them to enroll in your online course first.

This is what Mixergy has been following for a long time now. They offer CTA access to interviews and courses featuring top entrepreneurs in exchange for an email address.

Create targeted content

Set up automated email promotions for both your prospects and existing learns with email marketing service providers. Use the integration to offer full access to your learners who have reached the end of a drip campaign.

You can offer them offers to the ones who abandoned their cart without purchasing your course. Check how Mailchimp lets users create multiple targeted content for better reach and lead generation.

Offer freemium to your customers

Offering freemium to your customers is a great way to grow your business significantly. Take an example of MailChimp, they went freemium by just adding “Powered by MailChimp” at the bottom of every email. So, for every customer that uses Mailchimp to send out an email, create a viral loop.

One of the reasons that it worked so well is because they advertised millions of people who use Mailchimp, instead of talking about sending emails. They use aspirational language with social proof and achieve amazing results.

You can too offer freemium, which focuses more on getting learners to enroll in your course for free. You can provide them access to a couple of content, and charge for more exclusive course content.

Build affiliate partnerships

Affiliate partnership programs involve getting other people like vloggers, bloggers, etc, to promote the online course on their blogs, websites, and social media platforms. They charge a financial incentive for every successful sale in return.

One of the best sales examples that have invested in affiliate partners to market their products is HelloFresh. HelloFresh is a U.S based, and one of the heavily marketed meal kit services.

All credits to an $880 million growth strategy to drive awareness, they use affiliate partners to promote their brand and ensure that everyone has heard of their service.

Use Graphy and launch your affiliate program. With Graphy’s partner program to market your online courses, you can:

Set a flexible value-based or percentage-based commission.
You choose the right affiliates to promote your courses.
An affiliate dashboard for your affiliates to track, analyze, and improve their performances.

The final takeaway

We’ve gone through quite a few examples of the best sales funnel in 2022 to encourage you on learning from your peers. However, let’s also acknowledge that there are plenty more sales funnel strategies that you can look out for.

Nevertheless, it’s vital to remember that whichever strategy you use to increase your conversions, Graphy can multiply it by 10x.

Graphy’s advanced marketing tools help you generate more leads and grow your knowledge business.

With Graphy, you enable a course website, mobile apps, and memberships, all under the same roof.

It is an all-in-one solution for all your educational needs like marketing and sales, community and engagement, and integrated payment gateways.

A few of Graphy’s powerful features include:

Unlimited members on your course site
No transaction fees
Integrate third-party apps like Google Analytics, Zapier, Zoom, and more
Provide timed access with drip content
No coding is required to build the course website
Access to Graphy Partner Program that enables monking through referrals
24/7 online support
Top-notch security for content piracy protection
Branded website and mobile apps
Seamless payment gateway integration
And many more!

Scale your business manifold. Join Graphy today!

17 Best Sales Funnel Examples to Boost Conversions